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Digital Marketing Keyword Interest Over Time
Google’s Keyword Trends tool is extremely interesting to me. Here, we can see if businesses, tactics, and more are in free fall, growth, or stagnation. We can potentially identify stock opportunities...
View ArticleIntroducing Siege Media
Today is the official launch of Siege Media, my digital marketing consultancy. Check out the blog for the official announcement post. For those wondering what the launching of the blog there means for...
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How I Improved My Public Speaking
In mid 2011, I had what was really my first speaking gig, at SMX Advanced, about link building. I had done a link building clinic before 10 or so people before, but this was the first serious thing I...
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How to Quickly Find Content That Shouldn’t Be Indexed
Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up...
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Early Lessons From Building a Consulting Company
Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy –...
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The Danger of I vs We When Building a Company
The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little,...
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Risk Mitigation During Early Stage Consulting
Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being...
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The Opportunity Cost of Choosing the Wrong Clients
It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and...
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Three Things I Wish I Knew Before Starting an Agency
I was initially introduced to Dreyfus model of skill acquisition by Merlin Mann, one of my favorite go-to’s for anything around productivity and the world of work. This concept changed the way I...
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What I’ve Learned in 3 Years Running a Marketing Agency
Three years ago this August, I quit my job. The 10th also marks my 30th birthday. It might come as no surprise, then, that I’ve started to do a little reflecting about that time. At no point growing...
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