The End of Content Rewrites
Yesterday, Stone Temple’s Eric Enge released an interview he had with Matt Cutts at SMX Advanced. The big pullout from the post in the social sphere was that infographics might get devalued. People on...
View ArticleHow to Future Proof Your Infographic Strategy
Yesterday, I wrote about how we write content has changed. Turns out the infographic stuff I also poked fun at matters, too, and also should be addressed. If you’ve been living under a rock, Matt Cutts...
View ArticleWhy I’m Becoming an Entrepreneur
In the last six months, something began to build inside me. A bug. A feeling. An intuition. While I was working at the best job I have ever been at (and probably ever will be at), I still began to feel...
View ArticleHow to Scale Your Link Building
(This post is an evergreen piece I wrote eight months ago and never published. You might notice it shares a few similarities with “Please Exit the Link Building” – that’s on purpose, it’s meant for...
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Transitioning to a Content Strategy
Minimum Viable Product is a concept generally applied to startups, one originated by Eric Ries. It is used with new companies so that they may be able to ship an early iteration of their software to...
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Using Mail Merge to Scale Outreach
My friend Eric Pratum of Empower.me told me about the Google Doc ability to merge cells with Gmail, allowing you to setup custom inputs with common e-mail variables like “URL”, “First Name”, and “Site...
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Keyword Research for Emerging Trends
It’s relatively easy to do keyword research at the outset of a new campaign. Look at competitors, Google Suggest, Wordtracker, Google Keyword Adword tool – the list goes on. You’ve probably done it,...
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Term Anchor Text – The Future of Penguin?
Since the dust from Penguin 1.0 and 1.1 has settled, some continuity has been established in terms of what exactly the algorithm update may have impacted. Of course, nobody knows for sure, but there...
View ArticleCognitive Bias at Play in SEO
You will often times find people who say things like “EMDs should rank well”, “Google Plus will succeed”, “guest posting will always work”, “Pinterest is worth investing in”, “white hat %&$ing...
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How to Get Accepted to Speak at SMX
I’ve had the good fortune of being selected to speak at SMX events three times now. While I’m no Vanessa Fox, who seems to appear 95 times speaking per event, I feel like I have a decent idea, now, of...
View ArticleLink Building With The Employee Roster
Whether you’re an agency or in-house, here’s a quick and easy tip to chop off some nice links back to your clients or your own company. Get a master list of the employees who work at the company from...
View ArticleHow to Get a Job in SEO
Yesterday, I was lucky enough to give a talk to the University of Washington INFO 320 “Information Needs, Searching, and Presentation” class, about what they need to do to get hired in search and SEO...
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Making The Jump: Reflections Three Months In
Three months ago, I made the jump to entrepreneurship. Since that time, I’ve been asked a few questions about what that process has been like, so I thought I would write a little update post to give a...
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Authority Bloat: An SEO Industry Problem
A few years ago, I did work for a client with seasonal burst - and not just “sorta” seasonal burst, a seasonal-exclusive burst, that required extremely aggressive link building techniques. This...
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Digital Marketing Keyword Interest Over Time
Google’s Keyword Trends tool is extremely interesting to me. Here, we can see if businesses, tactics, and more are in free fall, growth, or stagnation. We can potentially identify stock opportunities...
View ArticleIntroducing Siege Media
Today is the official launch of Siege Media, my digital marketing consultancy. Check out the blog for the official announcement post. For those wondering what the launching of the blog there means for...
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How I Improved My Public Speaking
In mid 2011, I had what was really my first speaking gig, at SMX Advanced, about link building. I had done a link building clinic before 10 or so people before, but this was the first serious thing I...
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How to Quickly Find Content That Shouldn’t Be Indexed
Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up...
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Early Lessons From Building a Consulting Company
Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy –...
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The Danger of I vs We When Building a Company
The habit I’ve most wanted to break in the early stages of having others work at Siege relates to problems with differentiating between “I vs We”. I vs we is the pronoun choice that says very little,...
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